For six years, Arash immersed himself in the study of Law, accumulating invaluable expertise from various law firms. Yet, his undeniable passion for the food and beverage sector directed him towards an enriching venture in Hospitality working for the most elite companies in London. With over 10 years of experiences running some of the busiest restaurants and pub's in west london. Even though he's sampled a myriad of spirits during his career, it was Arak that truly captivated him. With its deceptively simple blend of raisin and water, it offered a complex flavor palette. This deep appreciation for unique flavor profiles propelled him to become a partner at Peyk.
The Story of Arak in Iran
Arak, a traditional distilled spirit, boasts a deep-rooted history in Iran, intertwining with social customs, spiritual allegories, and evolving national narratives. Originating from ancient Persian distillation techniques, Arak graced gatherings, symbolizing social rituals and reflecting a rich cultural legacy. Poets like Hafez and Rumi even lauded it as a metaphor...
