Reza Lami and Faz Fallah co-founded Crafted Elixir in 2023 in the UK. Born from a deep love for Persian culture, art, and history, our mission is to share the exquisite flavours of our heritage through a carefully curated collection of traditional Persian spirits.
At the heart of our company is Peyk Arak—our signature spirit—crafted to embody the richness and elegance of Persian tradition. Every bottle we produce is more than a drink; it’s a celebration of a culture that spans millennia. With its subtle sweetness from organic sun-dried raisins, Peyk Arak offers a refined sensory experience that invites you to savour the flavours of ancient Persia in every sip.
Our travels across the globe have exposed us to diverse traditional spirits, but our journey has only deepened our belief that Persian craftsmanship belongs on the world stage. That’s why we’ve poured our passion into producing a spirit that reflects both authenticity and excellence.
We are committed to using 100% natural ingredients and time-honoured methods to ensure our spirits not only taste exceptional, but also carry the warmth, depth, and hospitality that define Persian gatherings. Whether you're sharing stories with friends or raising a glass to life’s simple pleasures, we hope our spirits bring people together in meaningful ways.
At Peyk, our goal is to revive the soul of Persian conviviality—beauty, poetry, laughter, and legacy—all in a bottle.
Welcome to the journey ...
